The Mall Athens

A vibrant meeting point.

The Mall Athens is a shopping, entertainment and dining destination hosting more than 200 choices in brand name stores, restaurants, coffee shops innovative movie theaters and leisure areas. The redesigned identity expresses the essence of The Mall Athens, as a youthful and vibrant meeting point at the heart of Attica. Bold typography gives the logotype a fresh perspective. The symbol is framed inside a curvy rhomboid shape in bright red, adding an eye candy, pop character to the identity.