Protergia Charge

SETTING A NEW ERA IN MOTION

Protergia, MYTILINEOS Electricity and Natural gas provider and a long standing collaborator of Red Design, created a network of fast and ultra-fast recharging stations in Greece to cover the needs of electric vehicles on the go.

Our team designed the identity, brand guidelines, a comprehensive set of pictograms and signage of the charging stations. Set in key-line, the main logotype is rendered in a vivid, gradient, fluorescent colour scheme inspired by nature. The symbol made of three off centred circles creates a feeling of a world in motion and at the same time the notion of a protective hub for a cleaner, energy efficient, sustainable future.