Inspiring design in an unexpected place. AB Vassilopoulos is one of the largest supermarket chains in Greece, and a member of the Delhaize Group. Red design consultants designed a range of 30 own label products, communicating the closeness between nature`s produce and the consumer. The Greek landscape, artistically photographed, along with Mediterranean nutritional values, inspired the development of the products` identity, and built a closer relationship with the consumer, promoting the tradition of healthy eating. 

Services provided: brand naming, brand design, packaging design and brand applications.

"This line makes us proud in terms of quality of appearance".
Katerina Gouma
Director of Advertising and Marketing

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Inspiring design in an unexpected place. AB Vassilopoulos is one of the largest supermarket chains in Greece, and a member of the Delhaize Group. Red design consultants designed a range of 30 own label products, communicating the closeness between nature`s produce and the consumer. The Greek landscape, artistically photographed, along with Mediterranean nutritional values, inspired the development of the products` identity, and built a closer relationship with the consumer, promoting the tradition of healthy eating. 

Services provided: brand naming, brand design, packaging design and brand applications.

"This line makes us proud in terms of quality of appearance".
Katerina Gouma
Director of Advertising and Marketing